How Electric-Two Wheelers Taking Market Share in Urban India?

In a country like India, we find there are a lot of problems in the urban centers of the country, where pollution, traffic, and improper footpaths are some of the issues that need to be solved. 

However, to navigate through this trouble, a person can resort to an electric two-wheeler segment, which is a solution for traveling on busy Indian roads. As per the AQI, some of the Indian cities are the worst when it comes to the availability of clean air in that area. 

Urbanization is, however, a continuous trend that is happening as the majority of the population is coming to cities for work. Therefore, internal migration is happening in the country. Hence these eco-friendly solutions are some of the reasons through which people can navigate the roads of the city and will put a lot less pressure on the traffic. 

In this blog, we will look into some of the common things that are something that needs to be observed when it comes to witnessing the shift from petrol to electricity in the Indian urban centres. 

A Change in Fuel from Petrol to Electric 

The adoption of electric two-wheelers is on the rise when the companies that are leading the innovation in this space start to put out models that are of superior quality and also match the price range of the customers. 

In the urban centers, the cost of fuel is always an issue; however, when the electric two-wheeler manufacturers come to the place to put up a product that suits the requirements of the customer, then starts the adoption curve and the cost saving aspect. 

Today, financing plays a big role as there are loan DSA partners who are now at the forefront to help customers get a vehicle loan at the right interest rate based on their credit profile.

The Need for the Affordability Factor 

Affordability and other factors are a growth machine. In the urban space of India, there are companies like Ather and Ola, along with traditional players like TVS and Bajaj, all are rolling out their EV models creating a palette in front of the customers. 

It provides a huge affordability benefit when it comes to the factor that multiple players are coming up with the model, thus reducing the price of the item and increasing the overall adoption.  

How Charging Infrastructure is Helping the Change 

Another propagator in this area is the charging station, and through that, one can find the right places where a person can charge their vehicle. For example, the adoption remained slow due to the lack of charging facilities, and to have that, a country needs infrastructure to increase the adoption curve. 

In recent years, the rise can be witnessed by observing how the power companies and the two wheeler brands both are collaborating and creating charging stations that are effective for charging the vehicle in some time. The technology of the battery is also improving, and for that, a person can now afford to buy an electric scooter that now gets half the battery charged within a few minutes.  

The Role of Government in Promoting Electric Vehicles

The government is also a major player in this sector as it pushes one industry and works as a catalyst by introducing some of the industry’s favorable objectives and that helps to push the industry of the EV vehicles. 

There are incentives such as subsidies that are being offered to the customer when they are buying an EV model or the lower GST rates that raise the interest of the customers to buy that vehicle. A customer can find the best app for DSA or that of a similar kind to get help from the finance companies to buy a two-wheeler. 

The Positive Aspect for Reducing Pollution 

Reducing pollution and increasing the efforts in sustainable vehicles is also another factor for which the government is pushing the industry is moulding itself. For example, there are several needs for cities like Delhi, Mumbai, and Bangalore where pollution is an issue, and in that segment, electric two-wheelers are a major option that can help to realize this goal. 

People use their bikes and scooters for their daily commute, and if those fleets turn electric, a lot of the pollution number will be reduced thus helping the cities to revive their air quality. 

These are some of the elements that are pushing the change in the EV space of the two-wheeler industry and are helping to increase the adoption in the market.