Extensions and souvenirs | Seth’s Blog

Extensions and souvenirs | Seth’s Blog

When a manufacturer is successful, there is frequently a need to increase it.

Disneyland was an extension of Disney movies. It mirrored some of the magic of the movies, but designed a thing new and useful as properly. Disneyland experienced some of the Disney essence and then constructed some thing additive and new.

Apple did the very same issue with the Apple iphone in extending the brand name of the Mac.

On the other hand, the new Leica check out is only a memento. It’s not a improved view. It is not extra of a Leica than any of a dozen other overpriced watches could be noticed to be. It’s simply there to remind you that you liked the unique. It is a memento of a feeling, not the creator.

Almost nothing erroneous with a memento. I’m guaranteed Leica will make a financial gain from their view with tiny hurt to the assure that the manufacturer alone tends to make. But make much too many souvenirs and you turn into a hollow shell, wasting the prospect to make the change you seek out.

The crappy t-shirt you bought at your most loved musician’s live performance is a memento, but they should not rely on that as their legacy or the engine of their advancement.

All working day, specific creators have to make decisions about what they’re likely to do next. At times we can create an extension. And from time to time, we make your mind up to make a memento instead.

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