How To Assess Your Website Performance?

9 reasons why your website isn't performing - Supersonic Playground Ltd

Building a website, managing and maintaining its functionality, and retention of high-performance status are some events that a website owner expects. 

Your website’s performance is affected by various factors like the content on the page, page weight, programming codes, media, hosting infrastructure, etc. 

Buying web hosting services from web hosting sites and building a website is not enough! You will have to do more than find a good web domain and hosting provider, and assessing and improving the website is one of those things. 

Monitoring, analysing, and assessing the performance of your website is inevitable for a high-performing page. Assessment is the first step towards improvement by finding pain points and rectifying them. 

But how does one assess the performance? In this blog, we talk about ways to assess the quality of performance of your website.

5 Ways of Assessment of Website Performance

  1. Speed

The loading speed of your website is a really important indicator or metric of good performance. With the help of website performance monitoring tools, you can keep a check on the speed of your website, the fluctuations, the reasons behind them, specific timespan, etc. 

Most tools, like GTmetrix or WebPage Tests, for website performance monitoring are free. This analysis is a part of your assessment since it will provide answers to improve your website’s loading speed if it is not good. If good, then it can help in maintaining the speed!

  1. Traffic

The engagement of visitors is an exemplary way of assessing your website’s performance. 

The nature of your traffic, peak time for visitors to visit your site, average time spent by each visitor, average pages visited by each visitor, the exit rate, bounce rate, etc., are important factors in studying web traffic. Especially bounce rate and exit rate!

  • Bounce rate: Bounce rate is the percentage of visitors that exit the website from the first page itself. As the term suggests, it is the number of visitors that bounced back from the first page itself without moving forward or navigating through.
  • Exit rate: Exist rate signifies the number of times a certain page is viewed the last before leaving the website. If a certain page has a high exit rate, it means that the page needs improvement or they are being redirected to something they don’t want, which means improving the website titling or navigation. 
  1. Errors

There is a concept called error rate, where you can measure the exact number of times a website, consequently, user experiences error. This error rate is supposed to be as low as it can be. 

You will have to utilise the best website monitoring tool in order to keep these errors in check, as there are many. There are errors like the 404 error, downtime, incorrect redirection, broken links, server error, etc.

  1. Ranking

The search engine results are quite useful when it comes to assessing your website’s performance. 

These rankings demand understanding your audience, the search intent, proper research, and successful execution of optimisation strategies. The search engine ranking is also an indicator of your website’s success. 

  1. Conversions

The lead conversion rate is one of the most powerful metrics, if not the most, of your performance! The conversion rate means the percentage of people who were converted from visitors to customers after visiting your website. 

This rate should be as high as possible because it signifies the functionality, reliability, overall performance, and other factors of a website. 

Everything on your website needs to be pitch-perfect in order to increase your lead conversion rate. 

Final Thoughts

Assessment of your website’s performance is highly related to improvements and rectification of your website. 

Monitoring, analysing, and improving your website are vital steps in maintaining and managing it successfully. Ensure smooth sailing with the points listed above. 

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