G/O Media plans to follow Quartz playbook
G/O Media, which lately acquired organization news internet site Quartz, strategies to shift its functioning model to be additional like its the latest acquisition, reports Mark Stenberg of Adweek.
Stenberg reviews, “But Quartz personnel shouldn’t be worried about the dilution of their firm society or mission, Spanfeller reported. If something, rather than transform Quartz to resemble a common G/O Media property, the company aims to evolve its present portfolio to more intently resemble Quartz.
“Since launching G/O Media, Excellent Hill Ventures has sought to professionalize the blogging that the moment defined its titles, which include the former Gawker Media web-sites Gizmodo, Deadspin and Jezebel. Quartz, with its signature design and style and superior-degree investigation, represents the path in which G/O Media aims to develop, according to Spanfeller.
“In that vein, the organization has no plans to drastically improve the Quartz web page, exterior of possibly diminishing the advertising of its Each day Temporary e-newsletter. But, supplied the advertisement-load widespread to G/O Media qualities and the greatest goal of the acquisition, the company publisher will probable see an uptick in programmatic ad placements, Shah reported.
“The media company also hopes to use the high quality audience of business enterprise pros that Quartz appeals to to lure blue-chip advertisers to the G/O Media portfolio. There, titles like tech-centric Gizmodo and auto-targeted Jalopnik could give them with incremental arrive at.”
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