With over 25,000 businesses for sale in the UK now available online, it is no surprise that the number of business buyers looking on the web for a business to buy, has increased dramatically over the last few years. As such, business buyers are finding themselves with a wide choice at their fingertips and it is the job of the individual business broker to ensure that finding those businesses online is as quick and easy as possible!
Just as letter writing seems to be a thing of the past, replaced by the much more instant email and texts, so too are the days of business buyers using the telephone to find a business to buy. The process of requesting further information of a business which was been seen advertised in a paper was a laborious one for all concerned; long telephone calls, manual logging of personal details, producing and printing personalised letters and sales details and then relying on Royal Mail to deliver the package without delay!
Today presents a very different story; business buyers want to search for a business for sale, view photos and have instant access to full sales details right now, on their terms, and with the development of the internet, they can! With the right business broker, providing an easily navigable and up-to-date website, buyers can now find their ideal business without leaving their own home.
With such a large proportion of businesses for sale in the UK now available to view online, many potential buyers have already found businesses that they wish to view prior to speaking with the chosen business broker. Whether it’s a care home, a post office or day nursery for sale, a large proportion of calls from potential buyers are now about wanting to arrange a viewing of a business as they have already been able to access the background information they need online prior to calling.
Business brokers have had to respond to this demand for instant information and develop their online offering to meet the needs of this new breed of business buyer. Creating services which enable buyers to register online to immediately receive full business details by email, as well as receive email alerts of new businesses matching their business requirements is an essential online offering. Effective business search tools where buyers enter the business type and area, such as ‘hotels for sale in Scotland’, and the tool presents the relevant results provide the preferred business search method.
As well as providing buyers with a range of businesses for sale throughout the UK, business brokers have also recognised that buyers welcome introductions to solicitors, accountants and financial advisers who specialise in the business sales market and who offer professional advice at a highly competitive rate. As more and more potential buyers are looking online for a larger percentage of services and aids to help them find the right business, and essentially to buy the right business, business brokers are being forced to provide a greater number of facilities online.
